Purposes of the processing
Ets. Freddy Baines s.a. – n.v. bvba collects and processes customers’ and suppliers’ personal data for customer and order management (customer administration, order/delivery follow-up, invoicing, profiling of website visits through Cookies and Google Analytics with the aim of improving visitor experience and the sending of marketing and personalised advertising).
Legal foundation for the processing
Personal data is processed based on Article 6.1. (a) (consent*), (b) (required for the implementation of an agreement**) of the General Data Protection Act.
** Customer and supplier info is kept as long as is needed to assist in the easy communication during accounting, orders, deliveries and invoicing.
Insofar as the processing of personal data takes place based on Article 6.1. a) (consent), customers always have the right to withdraw the given consent.
Transfer to third parties
If required to achieve the set purposes, the customers’ personal data will be shared with other companies within the European Economic Area, which are linked directly or indirectly with Ets. Freddy Baines s.a. – n.v. bvba.
Ets. Freddy Baines s.a. – n.v. bvba guarantees that these recipients will take the necessary technical and organisational measures for the protection of personal data.
Personal data processed for customer management will be stored for the time necessary to satisfy legal requirements (in terms of bookkeeping, among others).
Google analytics information is kept during 26 months and then automatically deleted.
Right to inspection, improvement, deletion, limitation, objection and transferability of personal data
The customer has at all times the right to inspect their personal data and can have it improved/improve it should it be incorrect or incomplete, have it removed, limit its processing an object to the processing of their personal data based on Article 6.1
Furthermore, the customer is entitled to obtain a copy (in a structured, standard and mechanically readable form) of their personal data and to have said personal data forwarded to another company.
In order to exercise the aforementioned rights, the customer is requested to: –
Send an e-mail the following address: firstname.lastname@example.org att. of Jack Baines
The customer is entitled to object free of charge to the processing of any processing of their personal data aimed at direct marketing.
The customer has the right to file a complaint with the Belgian Data Protection Authority (Drukpersstraat 35, 1000 Brussel – www.dataprotectionauthority.be)